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Lebensbaum — Wanderlust

før Lebensbaum

— Wanderlust

Disciplines

  • Strategy
  • Packaging Design

Awards

  • iF Design Award
  • German Design Award

Lebensbaum has pioneered organics for over three decades. We've crafted a new tea series encapsulating its narrative: The world tastes a bit different everywhere you go — summed up in one word: Wanderlust.

Context

Lebensbaum, a pioneer of the organic movement, produces organic food of the finest quality. The look of the new tea series is intended to emphasise the superior nature of the product while evoking the unique Lebensbaum feeling.

Concept

The Lebensbaum Wanderlust. The new imagery tells the story of tea culture around the world: the search for the best ingredients, the emergence of new partnerships and the experience of unforgettable moments.

Creation

Twenty two varieties convey snapshots of this journey, communicating the Lebensbaum Wanderlust and passion for natural food.


Everywhere you go, the world tastes a bit different.

Lebensbaum's new tea series design captures the essence of their organic commitment, inviting you on a visual journey that celebrates the rich diversity of global tea culture. Each package is a window to the world, offering a unique taste of the finest organic ingredients.

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