BookLover — The joy of reading

før BookLover

— The joy of reading


  • Strategy
  • Identity
  • Packaging
  • Communication


  • German Brand Award
  • Red Dot Design Award
  • iF Design Award
  • German Design Award

A bold and iconic sub brand for germanys largest book retailer with a modular design system based on the heart of every reading enthusiast – the library.


Thalia is Germany's largest book retailer and now wants to write its own history with the sub brand: BookLover. The collection is an atmospheric companion for enjoying reading with all your senses. The product range stretches from reading candles to reading socks and everything in between. For the maximum joy of reading.


What do all BookLovers have in common?

The love of books becomes visible in their personal home library.


An iconic and dynamic design system, as multifaceted as the home library itself. Always different depending on the application and communication goal. But clearly recognizable as a real: BookLover.

Books can take you anywhere.
Our communication message is simple: books are your gateway to an endless universe. Open one up and you're off to places you've only dreamed of.

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